Meet the People Behind Your Financial Success
Real educators, genuine expertise, and a shared commitment to transforming how South Africans approach personal finance
Sarah Mitchell
Lead Financial EducatorWith over eight years in financial planning across Cape Town and Johannesburg, Sarah brings real-world budgeting experience to every lesson. She's helped more than 1,200 South African families create sustainable spending plans.
Marcus van der Merwe
Savings Strategy ExpertFrom township economics to corporate finance, Marcus understands money challenges at every level. His background includes five years at Old Mutual and extensive work with small business owners across KwaZulu-Natal.
Thandiwe Mthembu
Young Professional SpecialistThandiwe specializes in helping young South Africans navigate their first jobs, student loans, and early career financial decisions. Her practical approach resonates with millennials and Gen Z learners across the country.
What Drives Us Every Day
We're not just another financial education company. We're South Africans who understand the unique money challenges our country faces – from economic uncertainty to complex family financial responsibilities.
Real-World Focus
Every lesson connects to actual South African financial realities – from taxi fare budgets to bond payments
Community First
We believe financial success happens when communities support each other through shared knowledge and experiences
Progress Over Perfection
Small consistent steps matter more than dramatic changes – we celebrate every rand saved and every debt payment made
Our Mission Goes Beyond Education
"To create a South Africa where every person has the knowledge and confidence to make smart financial decisions, regardless of their starting point."
Since starting in 2020, we've worked with over 3,000 South Africans from all walks of life. From recent graduates in Cape Town to small business owners in rural KwaZulu-Natal, our approach remains the same: practical education that fits real life. We don't just teach budgeting theory – we show you how to make it work with your actual income, your actual expenses, and your actual goals.
What makes us different? We're not trying to sell you investment products or complicated financial services. We're here to teach you skills that last a lifetime. Skills that help you sleep better at night because you know exactly where your money is going and why.